FACTS OF PAKISTANI BRAND
There are good people and good things to describe
but it must be admitted that human societies have their limitation. Freedom,
justice and equality are only ideals. Total justice and peace are not humanly
possible. One should look at negatives with a glass half-full approach and
should realize that spreading positivity instead of deprivation will serve the
cause better. Many will only remain on
the right track if mental discipline is shaped by education and if there is
fear of law, justice and punishment. If a society enjoys justice and fair play,
it will surely portray a soft image.
If our social economic and administrative systems
work reasonably and efficiently no harm can come to Pakistan. every citizen
must have confidence in the justice system. There can be no peace without
justice and no civilized society without education. In the absence of justice
and literacy no one can envision the credibility of a sound reputation for the
country.
Pakistan is making all kinds of efforts to tackle
terrorism not only for its own good but also for the whole world. Unfortunately,
the western world is not giving Pakistan due credit. It keeps on highlighting
only those things through which the image of Pakistan can be damaged and their
national interests are served but is it sensible to keep waiting for due
credit? Putting aside the debate of this being our war or the war of others
enforced on our country and steered by our forces, political leaders should get
our unparalleled sacrifices and unshaken resolve acknowledged by the world
regardless of mindless propaganda.
The soft image of Pakistan can be portrayed by three
sources, culture, economy and by media. Pakistan is not able to attract the
western world through its historical and culture heritage. Tourism can bring a
big change and can play a pivotal role. Cultural events, exchange programmes, broadcasting
or teaching the country’s language and promoting the country’s culture and
society can be used as soft tools. Basant (kiting) and Valentine’s Day
celebrations will not help. We are in dire need of the culture of tolerance in
Pakistan. We must think of starting exchange programmes between students. Teachers
must be welcomed from abroad to teach their language to young students in Pakistan
and vice versa. Science and technology must be given at high preference. Helping
other countries in disasters and emergency situations can provoke our soft side
instead of highlighting our miseries with the greed of getting aid from the
world. The government of Pakistan should keep working on issues of
backwardness, unemployment and economic deprivation in the country and keep
striving to address these through judicious distribution of resources.
People by brands not products, this is an age-old
fact acknowledged by many researchers all over the world. We need to develop
our brand which might be called Pakistani brand. Almost every other country is
associated with its national characteristics. Italy is associated with style,
Japan with technology, India with history and culture, so our efforts with
branding must be guided to find our national, religious and economic roles.
in views of all above facts, the media, particularly
the electronically can play a major role. We need to have more English news
channels to have more of an international audience. The media has hyped bad
news but that does not mean that nothing good has happened or is happening. The
media has played a huge part in this feeling of desperation by mainly reporting
bad news and harping on about it. The media seems to be shunning every positive
piece of news because it is not “sexy” enough and gets no advertising. We all
know the publicity is what a company or individual receives when the notable
event is good, the publicity usually attracts a new client and gives the
company something to brag about in future. We as a nation have to say at last that
we are going through bad times and all of us in some way or other are
contributors to this. Let us all resolve to get out of this rut by doing
sincerely and honestly what our individuals’ jobs are before we point fingers
at others.
